Legal
Privacy Policy
Last updated: June 8, 2026
1. Who We Are
TrueYards ("we", "our", "us") is a real estate investment research platform operated at trueyards.in. We provide independent analysis, IRR scenarios, and due diligence on RERA-verified real estate projects in India. For privacy-related queries, contact us at info@trueyards.in.
2. Information We Collect
We collect information you provide directly when you:
- Submit the contact / lead form (name, phone number, email address)
- Interact with our Google Ads lead forms
- Contact us via email or phone
We also automatically collect:
- Browser type, device type, operating system
- IP address and approximate location
- Pages visited, time on site, referral source (via Google Analytics)
- Conversion events (form submissions) via Google Ads
3. How We Use Your Information
- To contact you about real estate investment opportunities and schedule advisor calls
- To send you deal updates, analysis reports, and investment newsletters (only with your consent)
- To improve our platform, analyse usage, and measure campaign performance
- To comply with legal obligations
4. What We Never Do
- We never sell your personal information to third parties
- We never share your data with real estate developers or brokers without your consent
- We never send spam or unsolicited marketing beyond what you opted into
5. Data Sharing
We share data only with trusted service providers who help us operate our platform:
- Resend — email delivery of lead notifications (data processed in the EU)
- Google Analytics — anonymised usage analytics
- Google Ads — conversion tracking for ad campaigns
- Vercel — website hosting and infrastructure
All providers are bound by their own privacy policies and applicable data protection laws.
6. Cookies
We use cookies and similar technologies to:
- Measure website traffic and user behaviour (Google Analytics)
- Track ad conversions (Google Ads)
- Remember your preferences
You can disable cookies in your browser settings at any time. This may affect some site functionality.
7. Data Retention
We retain your personal information for as long as necessary to provide our services or as required by law. Lead form submissions are retained for a maximum of 2 years. You may request deletion at any time by emailing info@trueyards.in.
8. Your Rights
Under applicable Indian and international data protection laws, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data
- Withdraw consent for marketing communications at any time
- Lodge a complaint with the relevant data protection authority
To exercise any of these rights, email us at info@trueyards.in.
9. Security
We implement industry-standard security measures to protect your personal information, including encrypted data transmission (HTTPS), secure hosting infrastructure, and access controls. No method of transmission over the internet is 100% secure — we cannot guarantee absolute security but take all reasonable precautions.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated date. Continued use of our platform after changes constitutes acceptance of the revised policy.
11. Contact Us
For any privacy-related questions or requests: